Our journey: the story of Primark digital report
Discover how Primark digital report began, our mission to provide great value without compromise, and our vision for a sustainable future in fashion, make-up, and home items.
Our humble beginnings and grand vision
Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 480 stores across 19 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shoppers trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Milestones that shaped us
Primark is a leading international clothing retailer employing more than 80,000 colleagues in 19 countries – and growing. This incredible growth from a single store in Ireland to a global presence is a testament to our enduring commitment to our customers and our belief in making fashion accessible to all. We are constantly striving to expand our reach, bringing affordable and stylish clothing, make-up, and home items to more people around the world.
Why customers choose Primark digital report
We are chosen for an unbeatable combination of low prices and high-volume fashion trends, offering affordable clothing, beauty, and homeware for the whole family. It acts as a "treasure hunt" experience in large physical stores, with over 50% of stock focused on daily essentials, plus a growing focus on sustainability. Our unique appeal lies in the joy of discovery and the satisfaction of finding quality products at prices everyone can afford.
"Primark helps to bring high streets and retail centres to life, creating joyful, social experiences."
Primark digital report
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